

Ken Freedman
Principal Consultant — Work Health & Safety, Risk & Governance
With nearly two decades of experience in Work Health & Safety and senior safety and risk management roles, Ken has worked across private enterprise, not-for-profit organisations and all levels of government including federal, state and local. His career has focused on improving business efficiency, strengthening compliance and building practical systems that support safer, more capable workplaces.
Ken brings deep expertise in corporate governance, enterprise risk management, business continuity and business administration. He has developed and delivered training for universities, TAFE, government departments and private industry with programs that are highly regarded for their clarity, relevance and real-world application.
He is currently completing a Master of Business Administration and holds the following qualifications:
Ken is driven by a commitment to excellence and best practice. His calm, practical approach helps organisations build confidence, capability and sustainable systems that support both people and performance.
Katie Baddock
Strategic Business Leader – Operations, HR, Compliance & Brand Development
With more than two decades of cross-sector experience across hospitality, real estate and regional enterprise development, Katie brings a unique blend of strategic thinking, operational discipline and people-focused leadership to every project she works on.
As Founder and Director of Groundstone Pty Ltd, Katie has built one of the Central West’s most respected hospitality brands. What began in 2016 as a modern regional café has grown into a benchmark for experience-led dining, celebrated for its seasonal approach, local partnerships and strong connection to people and place. Under her leadership, Groundstone has expanded into events, catering and collaborative initiatives that champion sustainable regional growth.
Katie’s expertise spans business operations, HR strategy, compliance frameworks and brand development. She specialises in building high-performing teams, designing strong internal systems and developing strategies that are both measurable and meaningful.
At the core of her work is a commitment to people, purpose and place. Whether leading teams, mentoring emerging talent or strengthening regional enterprises, Katie brings clarity, care and strategic direction to build outcomes that last.



Dr Sabrina Manickam
BDS (U. Syd), FICD, FADI, FPFA
Transforming Dental Practice Through Leadership, Accreditation, and Professional Excellence
With over 30 years at the forefront of dentistry, Dr Sabrina Manickam is a recognised leader in clinical governance and professional standards across public, private, and academic sectors. As a former President of the Australian Dental Association (NSW), Sabrina has driven strategic initiatives that elevate quality, safety, and ethical practice in oral health.
Connect with us for strategic guidance on accreditation, leadership, and building a culture of excellence in dental and health care.
Passionate – Dedicated – Professional
Meet Our Team

Ken Freedman
Principal Work Health & Safety / Business Consultant

Katie Baddock
Senior Consultant

Dr Sabrina Manickam
Senior Consultant
what people are saying
Ken has been an instrumental support both personally and professionally. His mentoring style is grounded, insightful and practical. He has a real ability to cut through complex people issues and offer advice that’s not only compliant, but genuinely effective in the real world.
As someone working in HR, I’ve found his guidance invaluable, especially when navigating those more niche or sensitive situations that don’t fit the textbook. Ken is approachable, professional, and deeply experienced. I couldn’t recommend Mind Your Business more highly.
Rachelle Auld
“Ken made getting our little hospitality business off the ground a breeze!”
Working with Mind Your Business Consulting took the stress right out of setting things up. Ken just gets small business, he made all the tricky stuff like HR, compliance and staffing feel simple and doable. He’s straight-talking, easy to work with, and genuinely wants you to succeed. Honestly, couldn’t have done it without him.
Julian Ooi

